ChatGPT rank tracker: where does ChatGPT put your brand?
A ChatGPT rank tracker runs the prompts your buyers use through ChatGPT on a schedule and records whether your brand is named, where it sits in the list, and which competitors ChatGPT recommends instead.
ChatGPT writes a new answer every time, so there is no fixed position to look up. Your rank in ChatGPT is a rate, and the only way to know it is to measure it more than once.
Free snapshot across ChatGPT and 3 other engines · Results in ~60 seconds
What “rank” means in ChatGPT
Four numbers replace the single position you get from Google. A ChatGPT visibility tracker that reports only one of them is hiding the other three.
Mention rate
The share of your prompts where ChatGPT names your brand at least once. This is the closest thing to "do I rank?"
Average rank
Where you sit when ChatGPT lists several brands: named first, second, fifth. Being named last in a list of eight is not the same win as being named first.
Share of voice
Your mentions against your competitors' across the same prompts. It tells you whether a drop is yours alone or the whole category moving.
Sentiment
How ChatGPT describes you when it does name you. A mention that calls you "expensive and dated" is a different problem from no mention.
Why one ChatGPT check is not a ranking
Ask ChatGPT the same question twice and you can get two different lists of brands. When it searches the web, the sources it uses change too. A GetMentions study of 2,398 queries tracked daily for a week in June 2026 found a median day-over-day citation churn of 82% for ChatGPT. Most of the sources cited one day were gone the next.
Here is what that looks like for a single prompt, “best CRM for a 10-person startup”, checked once a day for a week (an illustration, not product data):
Mon
2nd of 6
Tue
4th of 7
Wed
not named
Thu
2nd of 5
Fri
not named
Sat
3rd of 6
Sun
2nd of 6
Check on Wednesday and you would conclude ChatGPT ignores you. Check on Monday and you would think you are nearly top. Across the week the answer is neither: you were named on 5 of 7 days, a 71% mention rate, at an average position of 2.6 when named. That pair of numbers is your ChatGPT rank for that prompt, and it is the thing worth watching move.
Multiply by 40 or 150 prompts and the manual version becomes a spreadsheet job. That is the work a ChatGPT rank tracker takes over.
Mentions and citations are two different results
A mention is ChatGPT naming your brand in the answer. A citation is ChatGPT linking to one of your pages as a source. They do not move together, and the two gaps have different fixes.
Mentioned but not cited usually means ChatGPT knows your brand but takes its facts from someone else's page: a review site, a listicle, a competitor's comparison. Cited but not mentioned is the more painful case: your article is the source for an answer that recommends your competitors.
For the optimization side, read how to rank in ChatGPT and how to get cited by ChatGPT. If ChatGPT never reaches your pages at all, check that OpenAI's crawlers are allowed in your robots.txt; our AI crawler list has the exact tokens.
How to track your brand's rank in ChatGPT
- 1
Write the prompts your buyers ask
Full questions, not keywords. "Best CRM for a 10-person startup" is a prompt; "CRM software" is a keyword, and ChatGPT treats them very differently.
- 2
Record a baseline
For each prompt: are you named, where in the list, and who else appears. One reading is a baseline, not a rank.
- 3
Re-run on a schedule
Answers change run to run. A rank only means something as a rate across many runs.
- 4
Split mentions from citations
Being named and being linked move independently, and they have different fixes.
- 5
Read the diff
When the number drops, look at which brand replaced you and which source ChatGPT started using.
What RankScope tracks in ChatGPT
Stated plainly, with the plan each one is on.
ChatGPT
All plans
Tracked on every plan, including Starter.
Prompts
All plans
40 on Starter, 150 on Professional, 400 on Agency.
Daily scans
All plans
Each prompt runs once a day in the ChatGPT interface, the way a buyer would use it, so the answer is the one a buyer would get.
Mention rate and average rank
All plans
How often ChatGPT names you, and where you sit in the list when it does.
Share of voice and sentiment
All plans
Your share against competitors over time, and how ChatGPT describes you (scored 0 to 100).
Diff view
All plans
Side-by-side ChatGPT answers from two dates, so you can see what replaced you.
Competitors
All plans
3 on Starter, 10 on Professional, unlimited on Agency.
Signal history
All plans
30 days on Starter, 90 days on Professional and Agency.
Competitive alerts
Professional and Agency
Email when a competitor's share of voice in your tracked answers moves.
Perplexity and Google AI Mode
Professional and Agency
The same tracking on two more engines, alongside ChatGPT and Google AI Overviews.
CSV export
All plans
Take the raw answer data out whenever you want it.
Plans start at $49/month, or $39/month billed annually. No credit card required to run the free check above. Tracking Google too? See the AI Overviews tracker.
Frequently asked questions
What is a ChatGPT rank tracker?
A ChatGPT rank tracker is a tool that runs a fixed set of prompts through ChatGPT on a schedule and records whether your brand is named in the answer, where it sits among the brands listed, and which competitors appear instead. It is the ChatGPT equivalent of a keyword rank tracker, except the thing being tracked is a rate across many answers rather than a fixed position on a results page.
Is a ChatGPT visibility tracker the same thing?
Yes. "ChatGPT rank tracker" and "ChatGPT visibility tracker" are two names for the same category. "Rank" usually refers to where your brand appears in a list ChatGPT gives, and "visibility" to how often it appears at all. A useful tool reports both.
Does ChatGPT have rankings like Google?
Not in the same sense. Google shows a fixed list of ten links that changes slowly. ChatGPT writes a new answer every time, and the brands it names and the order it names them in can differ between two runs of the same prompt. So a ChatGPT "rank" is really a set of rates: how often you are named, and your average position when you are.
Why does ChatGPT give a different answer every time?
Each answer is generated fresh, so wording, ordering and sometimes the brands named vary between runs. When ChatGPT searches the web, the sources it pulls also change. One study of 2,398 queries found a median day-over-day citation churn of 82% for ChatGPT. That is why a single check tells you very little and a schedule tells you a lot.
What is the difference between a mention and a citation in ChatGPT?
A mention is ChatGPT naming your brand in the answer text. A citation is ChatGPT linking to one of your pages as a source. You can be mentioned without being cited, when ChatGPT knows your brand but takes its facts from someone else's page, and cited without being mentioned, when your article is used as a source for an answer that recommends competitors.
How often should I track my ChatGPT rank?
Daily if you can, and never judge from fewer than a week of readings. Answers move from day to day, so a weekly spot check can catch an unusually good or bad day and mistake it for a trend. Every RankScope plan scans daily.
Does RankScope use ChatGPT with web search on or off?
Neither setting is forced. RankScope runs each prompt once a day in the ChatGPT interface, the same way a buyer does, so ChatGPT decides for itself whether to search the web for that answer. That matters because a buyer never chooses a mode either: the answer you track is the kind of answer they actually see.
Does RankScope track ChatGPT?
Yes, on every plan. Starter ($49/month, or $39/month billed annually) tracks ChatGPT and Google AI Overviews with 40 prompts and 3 competitors. Professional ($149/month) adds Perplexity and Google AI Mode with 150 prompts and 10 competitors. All plans scan daily.
Is there a free ChatGPT rank tracker?
The free check on this page runs 5 prompts across ChatGPT, Google AI Overviews, Google AI Mode and Perplexity, and reports which of them name your brand. It needs no account and no credit card. It is a snapshot rather than a tracker: it shows where you stand today, not how that changes, which needs scans on a schedule.
Check where ChatGPT puts you today
A free snapshot across ChatGPT, Google AI Overviews, Google AI Mode and Perplexity. About 60 seconds, no account.