Practical tools and reference material for anyone optimizing for ChatGPT, Perplexity, Google AI Overviews, and the rest of the AI search stack.
A 60-point practitioner checklist covering everything from content structure to schema markup to citation-friendly formatting. Built for teams actively optimizing for AI search, not just learning about it.
Over 60 GEO and AI search terms defined clearly, from Answer Share to Zero-click. A reference you'll actually use when writing briefs, auditing content, or explaining GEO to a client.
Practical posts on GEO strategy, ChatGPT citation tactics, Perplexity SEO, and how AI search is changing the game. No fluff, just the stuff worth reading.
Recent posts on GEO, AI search strategy, and what's actually working right now.
We built a method for predicting which AI Overviews a small site could break into, measured 19 of them, and then retired it. Here is what we found, why the number turned out to be mostly noise, and what we do instead.
ChatGPT is now a search engine used by 200M+ people. This guide covers how to use ChatGPT for SEO productivity — and how to track whether ChatGPT actually recommends your brand when buyers search.
Crayon tracks competitor pricing, content, and messaging across the web — but it has a blind spot: how competitors perform in AI-generated answers. Here's the best Crayon alternative for teams who need AI competitive intelligence.