AI Visibility Tool Pricing (October 2026): 6 Trackers Compared on Their Own Pricing Pages

AI visibility trackers start at $29 a month (Otterly.AI) and run to custom enterprise contracts (Profound). Between those, RankScope starts at $49 a month, or $39 billed annually, HubSpot AEO at $50, Peec AI at $95 and SE Visible at $99. But plan price is a poor guide: the tools record very different numbers of AI answers for the money, and they include different engines. Every price on this page was read from the vendor's own pricing page on 20 October 2026, and each vendor with a dedicated page has a link to the full breakdown.

We make RankScope, one of the six. We include it because leaving ourselves out would hide a price you would want to compare, and we have put it in exactly the same format as the others, including the rows where it loses.

The Short Answer

All cost-per-answer figures use a 30-day month and daily tracking, except HubSpot AEO, where we use HubSpot's own stated figure of 2,500 answers a month.

Why Plan Price Is the Wrong Number

Every one of these tools does the same basic thing: it runs your prompts on AI engines on a schedule and records the answers. The thing you are paying for is the recorded answer. One prompt on one engine on one day is one answer, so:

Answers a month = prompts × engines × days tracked

Peec AI prints exactly this definition on its pricing page ("calculated by multiplying tracked prompts by active models and tracking frequency"), and SE Visible and HubSpot print an answer count next to each plan.

A worked example, using three entry-level plans:

• Otterly.AI Lite: 15 prompts × 4 engines × 30 days = 1,800 answers. $29 ÷ 1,800 × 1,000 = $16.11 per 1,000 answers.
• Peec AI Starter: 50 prompts × 3 engines × 30 days = 4,500 answers. $95 ÷ 4,500 × 1,000 = $21.11.
• RankScope Professional: 150 prompts × 4 engines × 30 days = 18,000 answers. $149 ÷ 18,000 × 1,000 = $8.28.

Otterly Lite has the lowest sticker price of the three. RankScope Professional costs about five times as much per month but gets ten times the answers. Once you divide price by answers, the ranking changes completely:

SE Visible wins this table by a wide margin, at well under half of our best rate. We are leaving that in because it is true. Volume is not the only thing that matters, but if you need a large number of prompts tracked on five engines, it is the number to beat.

Two cautions. The Profound workspace includes 400 agent credits a month and RankScope Agency includes 200 Studio credits, so those two prices cover more than tracking. And cheaper answers are only useful if they are on the engines your buyers use, which is the next section.

Which Engines the Price Includes

The engine list is where most comparisons go wrong, because several tools sell engines separately or reserve them for Enterprise.

Some engine gaps carry a price. Adding Google AI Mode to Otterly Standard costs $59 a month, and adding Claude to Otterly Premium costs $439. Getting Perplexity on Peec means an Enterprise contract. Getting Google's AI surfaces on HubSpot AEO is not possible at all on 20 October 2026.

For a single example: a team that wants ChatGPT, Google AI Overviews, Perplexity and Google AI Mode on 100 to 150 prompts would pay $149 on RankScope Professional, $248 on Otterly Standard with the AI Mode add-on (100 prompts), $99 on SE Visible Basic (200 prompts), and would need Peec Enterprise because Perplexity is not self-serve there.

Free Trials

A trial is most useful when you can use your own prompts. Profound's Trial uses a recommended set you cannot edit, so treat its visibility score as a product demo rather than a baseline.

What Changed in 2026

AI visibility pricing has moved fast this year, and a lot of what ranks in search is out of date. The changes we could confirm:

• Profound dropped self-serve brand plans. Mid-2026 reviews quote $99 and $399 brand tiers; on 20 October the brand page shows only Trial and Enterprise. Agencies can still self-serve via Agency Growth, with client workspaces at $399/month each. Details.
• SE Visible moved its pricing page. The old /pricing address returns a 404; pricing now sits on the homepage at visible.seranking.com/#pricing.
• Otterly's entry price is $29, not ~$99. Several older comparisons, including some of ours, still say about $99/month. Details.
• Peec AI shows US dollars and no free plan. Some ranking pages still quote euros or a free tier. Details.
• HubSpot AEO now states daily tracking and a 28-day trial. Details.

Our own older posts carried several of these errors, including "Profound from $499/month", which is not on Profound's page. We are correcting them.

How We Checked

1. Vendor page only. Each price comes from the vendor's own pricing page, read on 20 October 2026. Where a price only appears after clicking a toggle (Profound's agency view, Peec's annual billing), we clicked it and say so on the vendor's page.
2. Monthly list price. We quote monthly billing unless we say otherwise, and give the annual rate where the vendor prints one.
3. Answers, not plans. Cost per 1,000 answers is monthly price divided by prompts × engines × 30, using the engines included in the price (no add-ons). For SE Visible and HubSpot we use the answer counts they print.
4. No estimates. Where a vendor does not publish a number, such as Profound Enterprise or HubSpot's extra-prompt price, we say it is not published rather than repeating a third-party guess.

If a vendor changes its price, the page here is wrong until we update it. Each vendor page carries the date we read it, so you can see how old a number is.

Which Tool Is Cheapest for Which Job

Our View

Most teams overspend on AI visibility tracking by buying for the brand name or the dashboard and only later working out how many answers they get. Write your prompt list first, decide which three or four engines your buyers actually use, and then price that exact setup on each tool. It takes ten minutes with the tables above, and the answer is often not the tool you started with. That includes us: if you need volume on five engines, SE Visible is cheaper than RankScope, and if you need Copilot, Otterly includes it and we do not.

Frequently Asked Questions

How much do AI visibility tools cost?

On the vendors' own pages on 20 October 2026, self-serve AI visibility trackers started at $29/month (Otterly.AI Lite), $49/month (RankScope Starter, or $39/month billed annually), $50/month (HubSpot AEO), $95/month (Peec AI Starter) and $99/month (SE Visible Basic). Profound has no self-serve plan for brands: a free 7-day trial, then Enterprise by quote.

What is the cheapest AI visibility tool?

By plan price, Otterly.AI Lite at $29/month for 15 prompts. By cost per recorded answer, SE Visible: its Basic plan is $99/month for about 30,000 answers, about $3.30 per 1,000, and its Plus plan works out at about $2.37 per 1,000.

How should I compare AI visibility tool prices?

Compare cost per recorded answer, then check engines. An answer is one prompt run on one engine on one day, so a month of answers is prompts multiplied by engines multiplied by days. Then check which engines the price includes, because Google AI Mode, Gemini, Claude and Perplexity are add-ons or Enterprise-only on some tools.

Which AI visibility tools have a free trial?

On 20 October 2026: HubSpot AEO offers a 28-day trial, SE Visible a 10-day trial, Profound a 7-day trial, and Otterly.AI a free trial of unstated length. Peec AI offers a direct trial on its Growth and Scale agency plans. RankScope has no trial period and offers a free one-off AI Visibility Checker instead.